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I simplify products and user flows. I write about products, process and web3.

Selected Posts

Feedback First

Feedback helps us direct our actions and creations - even our writing. To use feedback effectively, you need specific feedback. How do you get specific feedback?

3 min readAug 11, 2022

Purposeful Product

Purposeful Practice is how you build a skill. It involves having specific goals, focussed attention, immediate feedback and moving out of your comfort zone. Applying the principles of purposeful practice to products, you get purposeful products.

2 min readApr 7, 2022

What's a NFT

NFTs are a foundational technology for the next generation of Internet. They enable ownership of digital content. For the first couple of decades of Internet, ownership has been overlooked.

5 min readMar 22, 2022

Why Web3 Makes Better Products

By bringing decentralization, token economics, ownership and new ways of identity to the Internet, web3 will have a significant impact on the products we use.

5 min readMar 19, 2022